Runners have an important decision to make: what to put on their feet.
Sounds simple enough, but it can get confusing.
New shoes are continually bombarding the market. And now, shoe companies such as Reebok and Skechers have new running shoes they claim simulate running in sand, which increases muscle activation and toning.
In theory, these toning shoes sound like a great product. But should consumers be running toward or away from them?
To make it feel as though users are running in sand, the new models from both shoe companies are made softer and slightly less stable than a normal running shoe.

No wonder it costs so much… It comes complete with “high-viscosity kinetic wedge technology and a dual featured insole.”